The number seven shirt at Manchester United is a sacred thing, with legends such as David Beckham, Cristiano Ronaldo and Eric Cantona all making the number their own.
So when United tweeted this, fans initially thought a new chapter might be about to be written in the history of the club.
But the tweet was not in reference to a new signing, instead announcing “The Ultimate Hospitality Experience” for fans on match days.
So, not a 30-goals-a-season striker then.
I read this as introducing our new No7 and now I want to cry— José (@MourinhoMindset) July 22, 2017
Unsurprisingly, at first glance a few United fans thought it might be a new signing.
I thought this was a massive signing announcement, do you understand how dissapointed I feel right now— J.A.O (@JuanAnderOnly) July 22, 2017
Antoine Griezmann was for a short time linked with a move to Old Trafford, but it looks as though interest in the deal for the Atletico Madrid and France forward has cooled.
Now, while a great match day experience might be nice for the fans, they’d probably much rather have another legendary number seven to watch.
Beckham was worthy of the shirt…
…Ronaldo became a club legend in it…
…and Cantona helped United become the giant they are today.
Could a great hospitality experience write its name into United history? Unlikely.