BBC Wales found itself in hot water this week when complaints were made about a promo for the Six Nations encounter between England and Wales at the weekend.
Judge for yourself if it is offensive.
The channel pulled the ad following complaints. Richard Thomas, BBC Wales' head of digital and marketing, said: "No offence was intended.
"It was meant to be tongue in cheek but clearly didn't hit the right note."
To be fair, it appears the complaints were not just from England fans, it annoyed some Welsh supporters too.
I'm Welsh, and I like many many of my compatriots found this pathetic parochial rubbish well below standard expected from BBC— Matt Thomas #FBPE (@mvthomas1971) February 9, 2017
this is so wrong. I'm Welsh. I'm a rugby fan. I don't like seeing England beat Wales but I want nothing to do with this ad.— Essex Havard (@_ALACS) February 9, 2017
But plenty of other people thought it was a fairly harmless ad and couldn’t understand the furore.
many thanks for keeping this alive! I'm English and think this is just part and parcel of the banter! #killjoys England by 10— Matthew (@majabl) February 9, 2017
"I thought it was quite funny"February 10, 2017
.@BBCWales should have been allowed to keep running that 6 Nations trailer. English though I am it was pretty funny.— Alistair Heron (@Al_roar) February 10, 2017