Adidas’s ad for their new boots has a host of football stars dealing with critics and trolls.
Entitled ‘There will be Haters’ the ad goes through the many reasons why online trolls choose to attack certain players.
Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema have all dealt with abuse - for everything from their play to their celebrations - but don’t let it bother them.
The ad suggests the very fact that they have haters shows they are doing something right.
Yes, it’s a super-expensive ad for football boots, but the players’ couldn’t-care-less attitude is pretty darn cool.
Although critics of Luis Suarez could make the argument that he does actually deserve quite a bit of the condemnation he gets.