Paralympics Ireland release powerful ad as athletes prepare for Rio

Paralympics Ireland have today launched a compelling awareness and fundraising campaign, called ‘More Than Sport’.

With a team of 56 athletes preparing to make the trip to Rio to represent us at the Paralympics this summer, the organisation hopes to raise vital funds to support them.

The campaign asks the Irish public to get behind our athletes by texting PARA to 50300 to donate €4, and also aims to offer a glimpse behind the scenes to see the work and sacrifice involved in reaching the pinnacle of sport.

Video from Paralympics Ireland.

Over the coming months they will release five more videos to tell their athletes’ stories.

More in this Section

Pepe still has plenty to do, admits Arsenal boss EmeryPepe still has plenty to do, admits Arsenal boss Emery

Granada stun Barcelona to move top of LaLigaGranada stun Barcelona to move top of LaLiga

Farrell urges England to tap into nation’s love for big tournamentsFarrell urges England to tap into nation’s love for big tournaments

Lukaku on target as Inter return to Serie A summit with Milan derby winLukaku on target as Inter return to Serie A summit with Milan derby win


Lifestyle

For an instant supper or lunch, fishcakes can be nourishing, warming and tasty. To complete a balanced meal, all it takes is some stirfried or roasted root vegetables.Taste of the sea: Top 8 fish cakes

My seven-year-old stood tall, whispered “bravery” to herself and stepped into the pitch-black dungeon. I stood there and watched her disappear.Learner Dad: I hate nostalgia, I think it’s mawkish and sentimental

Dr Phil Kieran says head lice is incredibly common among school children and offers practical advice on how to remove the crawlers with easy treatments.Tackling head lice: Easy treatments to remove itchy creepers

Gráinne Healy only started running regularly a few years ago. She’s already completed 50 parkruns. She tells Rowena Walsh what motivates her.Ageing with Attitude: Parkruns and quiet Friday nights

More From The Irish Examiner