44% of Irish adults claim that they will only attend live sports events or concerts when a vaccine is available for Covid-19 according to a major survey.
The research carried out on behalf of marketing and sponsorship firm, Onside, also found that only 20% of people would favour the return of landmark sporting events in Ireland behind closed doors (while available digitally).
Such events included the All-Ireland senior football and hurling championship finals, Guinness Six Nations and Autumn Series, and the Airtricity League in the latter half 2020.
A further 17% were in favour of reduced capacity crowds being allowed to attend such games.
The research also found that 50% capacity is the preferred option, with close to one in ten generally open to these major sports being played in half-filled sports stadia. Four in ten Irish adults believe the remaining Republic of Ireland's men's qualifiers for the postponed UEFA European Championships in 2021 at the Aviva Stadium should be played out in the second half of this year.
30% of Irish adults would be ready to buy a ticket now to a major sports, music, or theatre event that is due to take place in the first half of next year, rising to 48% of Irish adults who regularly go to venues like the 3 Arena and Bord Gáis Energy Theatre.
In terms of sponsorship, 56% of avid Irish sports fans are more inclined to support companies or brands who in turn continue to support their favourite sports events and teams through sponsorship in a Covid-19 environment.