Andy Murray could become one of the top earning British sportsmen of all time following his historic Wimbledon victory, a marketing expert has said.
Murray, 26, is likely to land a raft of new sponsorship deals after his win and stands to rake in up to £15m (€17.4m) a year.
The boost to his finances could put him just behind Lennox Lewis and David Beckham as one of the top earning British sports stars in history.
The Scot, who won his first grand slam at the US Open last year, was ranked at number 32 in The Sunday Times Sports Rich List 2013 with an estimated fortune of £32m (€37.1m).
His victory against Novak Djokovic today has landed the Scot £1.6m (€1.85m) in prize money.
Nigel Currie, director of the sports marketing agency brand Rapport, said the British number one will be likely to profit from a series of lucrative new contracts.
He said a Wimbledon win proved Murray is not a one-hit wonder. He said: ”It is as a global superstar where the major earnings potential exist.
”Tennis is one of the few truly global sports. Along with golf it is played and followed in almost every country in the world.
”Even sports such as football or Formula 1 have struggled to win over the vital American market.
”Also being an individual sport rather than a team sport makes it much more lucrative.”
He said: ”With Roger Federer beginning to show his age and his form perhaps fading, and Rafael Nadal with injury worries, it could mean that Murray and Novak Djokovic will be the main two for the next few years.
”If you’re number one or two in the world of tennis, which is such a global sport, the marketing opportunities are fantastic.
”Murray could secure some really big deals with the biggest brands. He’s reported to be earning £8m or £9m off court at the moment.
”We could see that edging up to £15m.”