Creating hashtags can be a dangerous game, especially for football clubs.
Social media seems like a great way to engage with fans and build positivity but it is all too easy to inadvertently leave the door open for mischief.
Just ask Manchester City about their #AskJesus hashtag, intended to be a chat between fans and Spanish winger Jesus Navas.
Liverpool are the latest club to walk themselves into trouble on Twitter.
Their #TheGreatReds hashtag was intended to celebrate their attacking line-up.
We're enjoying these #TheGreatReds submissions - you have until Friday to get yours in, Reds...February 8, 2017
But given the side’s only win so far in 2017 was an FA Cup replay against Plymouth, it only served to annoy fans.
Starring Mignolet, LOLvren, Clyne, Matip, Milner... pic.twitter.com/aoleFvGLf7— FPL_Fly🔻 (@FPL_Fly) February 8, 2017
the fucking state of that. Absolutely fucking embarrassing— Dylan Jones (@dylanlfc97) February 8, 2017
And, having conceded a goal against Chelsea due to shambolic defending of a free kick, referring to a “great wall” was asking for trouble.
Donald Trump builds walls quicker than you— Paddy (@PADWAN11) February 8, 2017
Stick to team news lads.