Move over Kim Kardashian - there’s a new Internet-breaker in town.
Last night’s tweet from Conor McGregor announcing his retirement was retweeted more times than when basketball superstar Kobe Bryant announced his retirement or when Xabi Alonso marked Liverpool legend Steven Gerrard's retirement.
I have decided to retire young.
Thanks for the cheese.
Catch ya's later.— Conor McGregor (@TheNotoriousMMA) April 19, 2016
Since the announcement there have been over 310,000 and counting mentions of Conor McGregor on Twitter.
More than 1000 Tweets were sent per minute in the moments after the tweet was posted.
Naturally there was an overwhelming reaction in Ireland.
@TheNotoriousMMA Westmeath will be out of the championship and you've pulled out of 200, what are me and the lads meant to do in July now— Niall Horan (@NiallOfficial) April 20, 2016
A few hours with the Cork footballers and McGregor has completely given up on life :-)— Colm Parkinson (@Woolberto) April 19, 2016
There were several suggestions as to alternative employment for the Crumlin star.
— Paddy Power (@paddypower) April 20, 2016
But the activity wasn’t all on Twitter.
Conor’s coach John Kavanagh racked up thousands of likes and shares after this cheeky joke on Facebook.
Looks like this story is going to run and run …