Channel 4 widely praised for this stunning ad for the Rio Paralympics Games

"Yes I can."

That is the chorus of the song playing during Channel 4’s phenomenal ad for this summer’s Paralympic Games.

The title of the track is “We're The Superhumans”, and this ad proves beyond all doubt that this is true of the athletes who will represent their countries at Rio 2016.

Video from Channel 4.

Viewers have been blown away by the incredible athleticism of the participants as they play their sports, but equally with the grace, dignity and joy with which they live their daily lives.

Their disabilities are worked around with ingenuity and determination. When faced with any suggestion that something is beyond them there is only one response: “Yes I can.”

The superb soundtrack is available to download at wearethesuperhumans.com from Saturday July 16, with all profits going to the British Paralympic Association.

The song is performed by a group of “sixteen musicians from all around the globe and cast through extensive online research the track encapsulate the superhuman spirit.”

Awesome stuff.

More on this topic

Rio Olympic head Carlos Nuzman charged with corruptionRio Olympic head Carlos Nuzman charged with corruption

President of Rio2016 games, Carlos Nuzman, could be suspended after arrest, say IOC President of Rio2016 games, Carlos Nuzman, could be suspended after arrest, say IOC

Pat Hickey could be back in Ireland soonPat Hickey could be back in Ireland soon

Olympic tickets inquiry calls on affected Irish fans to come forwardOlympic tickets inquiry calls on affected Irish fans to come forward

More in this Section

Adeolokun, McCartney, and McKeon among 12 players to exit ConnachtAdeolokun, McCartney, and McKeon among 12 players to exit Connacht

FA Cup final rescheduled for August 1FA Cup final rescheduled for August 1

Calls to ease coronavirus travel restrictions on elite sportspeopleCalls to ease coronavirus travel restrictions on elite sportspeople

Police request for Liverpool’s potential title win to be played at neutral venuePolice request for Liverpool’s potential title win to be played at neutral venue


Lifestyle

One word: iconic.90s celebrity power couples who were serious style goals back in the day

Alanis Morissette, celebrating 25 years since Jagged Litle Pill, talks to Ken Lexington on self-medication, love addiction, anxiety, depression and anger as an important lifeforceFor Alanis Morrisette, anger is an energy

Another week, another fiendishly fun test of your arts and showbiz knowledge from Irish Examiner Arts Editor Des O'DriscollScene & Heard: Fun culture quiz

The story of how the Cork-based executive head chef faced her “demons” and turned around her life just before her 30th birthday.This is me: Trisha Lewis transforms her body and mindset

More From The Irish Examiner