Forget understatement, Bray Wanderers are going all out with their SSE Airtricity League promotional video.
Some of the teams play their first matches tonight, but the Wicklow club start their campaign tomorrow afternoon against Drogheda United.
And boy are they ready.
Bombastic music, fervent montages and emotional rallying cries - we don’t know whether to expect a football game or a re-enactment of Braveheart.
Bravo to the Seagulls’ social media team.