Toyota will phase out diesel engines from all its passenger cars in 2018, and will focus on more environmentally sustainable vehicles, led by self-charging hybrid electric cars.
The announcement from Toyota was made this afternoon at a press conference in Geneva ahead of the Geneva Motor Show and effectively states that Toyota is the first mainstream car brand to take immediate action away from diesel, which includes all current and future generation passenger cars.
The compnay said the decision was made due to the success of its hybrid electric cars and the continued high demand they are experiencing for these cleaner vehicles.
Fully electric though doesn’t need any recharging, using its unique fuel cell stack to generate electric power, with absolutely no emissions? Meet #Mirai #Toyota https://t.co/r27s6jHWx9 pic.twitter.com/VxApSdlsvZ— Toyota Europe (@toyota_europe) February 28, 2018
In Ireland, diesel passenger car sales have seen a 17% decline year on year between January 2017 and January 2018, and Toyota Ireland’s diesel car sales are now at only 20% of its overall mix, compared to 60% just two years ago.
In contrast, hybrid electric cars now represent almost 50% of Toyota Ireland’s car sales mix, helping it achieve the No.1 market position for retail car sales in Ireland for the first two months of 2018.
Steve Tormey, CEO of Toyota Ireland said he was proud to be in the driver’s seat of a company that was willing to make the difficult decision to lead the Irish market out of diesel and help deliver cleaner air quality for future generations.
“Today’s announcement is reflective of our ‘Built for a Better World’ brand purpose, and is another proof point of how serious we are to delivering alternative, cleaner mobility solutions.
“Similar to the Irish Government, Toyota too has a vision for a zero emissions society, which we believe can be a reality by 2050. Toyota’s self-charging hybrid electric cars are in electric mode for up to 55% of the time and have the best technology today to help achieve the move to full electrification.”
Minister for Communications, Climate Action and Environment, Denis Naughten said he welcomed Toyota’s leadership.
"As a country we have no option but to move towards a zero emissions vehicle society to help protect our environment, improve our health and to ensure the next generation doesn’t suffer from complacency or inaction now. Climate change requires all of us to make changes and Toyota’s initiative will significantly help lead us on our low-carbon journey.”
The announcement from Toyota does not include commercial vehicles where Toyota will continue to offer diesel technology to meet business needs.
- Digital Desk