Sustainable Style: A better way to get your fashion hit

H&M’s Conscious Exclusive collection innovates with sustainable fabrics like pineapple ‘leather’, orange fibre cloth and recycled plastic sequins. Its sell-out status confirms consumers want more. Conscious ambassador Amber Valetta wears a recycled plastic gown (€249) at the launch.

With growing awareness about the damage the fashion industry is doing to the planet, the move to a more sustainable model needs to happen fast. The days of throwaway purchases destined for landfill after just one wear are numbered, as consumers seek a better way to get their fashion hit. Carolyn Moore reports.

Check mate

Conscious consumer

Can you kick it?

Yes you can! Meghan Markle loves Veja’s ethical approach and ecofriendly materials, and you’ll love their Nova organic cotton and wild rubber trainers. €90, brownthomas.com

Work it

Winning workwear crafted in award-winning, biodegradable Tencel - an eco fibre farmed on wasteland. Ally trousers by Komodo, €95, from Cork-based ethicalsoulsboutique.com

Red alert

Denim brand Weekday have collaborated with Recover to produce a limited collection made from 100% recycled materials. Recycled jacket €72.95, from the ASOS Eco Edit at asos.com

Don’t sweat it

For German brand ArmedAngels, sustainability is an obligation, not a responsibility. Get their organic cotton Roaamy sweater at Fresh Cuts, Dublin. €79.90 freshcutsclothing.com

Jean Genie

Buy less, buy better, keep longer. Organic Nudie jeans are non-toxic, use less water for reduced impact, and the company offers free repairs… for life! Britt jeans, €149, nudiejeans.com

Multi-task

The Marittipi organic hemp and Lyocell denim dress by Spanish eco brand Skunkfunk pulls double duty as a summer jacket. €149.95 from Skunkfunk, Dublin or skfk-ethical-fashion.com

Summer Daze

Ditch the polyester and get set for summer in People Tree’s Marcy dress made from Lyocell, a natural, sustainable, breathable cellulose wood fibre. €129, peopletree.co.uk

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