Pride 2020: Being open is good for business

Pride 2020: Being open is good for business

Diversity & Inclusion

Inclusion isn’t just about respect, it’s also about improving commercial performance, writes Sandra O’Connell


THE financial crisis in 2008 revealed not alone the prevalence of groupthink in businesses, but the dangers inherent in it.

All of a sudden, the traditionally all-male management line-up, in which a group of nodding yes-men providing rubber-stamping services for the boss, was exposed for what it was, a risk.

It wasn’t the only factor that prompted businesses to rethink the value of greater diversity in the workplace. Competitive factors played a part too. In the war for talent, growing difficulty in securing skills helped move the diversity and inclusion dial too.

Today, we take the value of diversity and inclusion as a matter of course but, while much progress has been made, that work is very much ongoing among some of the country’s most high profile employers, including Bank of Ireland.

“We are committed to making Bank of Ireland a place where all colleagues can thrive, and one that is more reflective of our customers and communities,” explains Francis Coll, chief risk officer at New Ireland Assurance and co-chair of Bank of Ireland’s WithPride LGBT+ employee network.

That commitment has resulted in a raft of measures, including a better gender balance target for management and leadership appointments by the end of 2021. But the bank has also taken a number of other steps to help, such as removing minimum education requirements for job applicants and providing unconscious bias training for people managers.

Bank of Ireland now has six inclusion and diversity employee networks, including WithPride LGBT+, as well as Gender Balance, Parents and Carers, Multicultural, Intergenerational, and Accessibility.

“Each one has a champion from the Group Executive Committee whose role is to challenge, support and advocate at a senior level and also to help their respective networks deliver on their plan. We measure and track our progress annually through our colleague engagement survey. It’s gratifying to see our efforts recognised externally too, most recently for our LGBT+ employee network at the GALAS Awards,” he says, referring to the national LGBT+ awards.

Diversity and inclusion isn’t only about respecting people, it’s about improving commercial performance.

“The business case continues to strengthen and the most diverse companies are now more likely than ever to outperform less diverse ones. Creating a diverse and inclusive environment where people can be themselves and perform to their full potential will also help us stand out as an employer when it comes to attracting and retaining talent,” Mr Coll explains.

But while Ireland has made huge strides as a society, you don’t have to go far to realise that there is a lot left to do, he cautions.

“If you ask a member of the LGBT+ community if they feel safe walking down the street holding hands with their partner, an unqualified “yes” is quite rare. Discrimination is not hard to find when I read the news or talk to the LGBT+ organisations we work with. There’s a real risk of becoming complacent and that’s why I think it’s very important to have ongoing visibility and engagement on LGBT+ issues,” says Coll.

Bank of Ireland employs around 10,000 employees and serves almost two million customers in communities all over the country. “Ensuring that we positively impact and support our LGBT+ colleagues, customers and communities is core to our purpose. In doing this our aim is to ensure that they can achieve their full potential regardless of who they are, who they love, their sexuality or gender identity,” he says.

Today younger people find it hard to believe homosexuality was criminalised up here until the 1990s.

“It appears for the most part the next generation is very accepting as they grow up with more diversity in society, with variations in sexual orientation the norm. Most people will know someone in their circle who is from the LGBTQ community and I think this has helped in terms of inclusion and acceptability. It is very important that people do not feel pressurised to fit in with society’s conventional ideas of being male or female,” says Rosarii Mannion, the HSE’s former National HR Director, currently on carers’ leave.

Rosarii Mannion: There is blandness in ‘sameness’.
Rosarii Mannion: There is blandness in ‘sameness’.

Commitment to diversity and inclusion makes Ireland fairer and more equal, but it brings additional benefits too.

“There is blandness in ‘sameness’ or living or working within an echo chamber,” she says, pointing out that a reputation for being an inclusive country that respects difference is good for investment too, as well as making Ireland an attractive place to work and live.

“Business is a very big stakeholder in terms of contributing to societal values. Ireland needs to be a gay-friendly place for people to live and work,” she says.

“Savvy companies know that by supporting and championing diverse workplaces, they are gaining benefits that go well beyond optics, improving profits and the bottom line. At the moment across the water we see the devastating impact of prejudice and bias which has a corrosive effect on society.”

The overwhelming support for the marriage equality referendum, which passed in Ireland in May 22, 2015, was a key milestone that showed a more tolerant and inclusive Ireland, she says.

“The campaign and the outcome engendered a sense of pride, hope and optimism that as a nation we had matured and it opened other important conversations such as the equal rights for children of same-sex couples who are currently discriminated against because they are not legally connected to both parents.”

Her work in the HSE gives her insight into the toll exclusion can take on human health too.

“Experiences with discrimination and stigmatisation can lead to a high level of emotional distress, depression and anxiety,” she says, pointing to the LGBTIreland Report, a national study of the mental health and wellbeing of lesbian, gay, bisexual, transgender and intersex people in Ireland, in 2016.

It found LGBTI young people suffered twice the level of self-harm, three times the level of attempted suicide and four times the level of severe or extremely severe stress, anxiety and depression, than society as a whole.

It’s why ensuring an open and inclusive workplace is of critical importance. “All employees in companies have a role in terms of supporting and upholding inclusion policies,” says Mannion. Yet research shows that 17.4% of LGBTQ people have experienced bullying, 21.3% have witnessed bullying and 6.4% have missed or skipped work to avoid negative treatment.

“An employee experiencing any kind of discrimination or exclusion is not interacting with policies but with people, all of whom come with their own personal experiences and biases. Some react with empathy and compassion, others do not,” says Rosarii Mannion, who says there is a requirement for bystander training or an identification of the bystander effect.

“It is the tendency to look away or freeze when unexpected or inappropriate conduct happens, to empower people and make them feel comfortable stepping in before inappropriate behaviour intensifies. This is an area I think needs to be strengthened in organisations, it is important that if members of the gay community feel they are being victimised in the workplace that organisations respond appropriately. We have made progress however there is no room for complacency,” warns Mannion.

At the end of the day, it’s about treating all people with dignity and respect in the workplace, says Karina Howley, head of corporate citizenship at KPMG. “I do think that we have made great advances in business. Every kind of organisation now appreciates the benefits of diversity in its broadest sense, whether age, gender, diversity of thought — they know everybody brings something to the table,” says Howley.

But to build a diverse and inclusive organisation you need to hold diversity and inclusion lens over all your activities, including your external communications. That means everything from the language and imagery used in your recruitment advertising to the panelists in your seminars, she says.

In her experience, no one group wants to be singled out for special treatment. Says Howley: “All people want is to feel they are on a level playing field, that the same things are expected of everyone, and their success will be solely down to their contribution to the team.”

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