Online Lives: Meet beauty blogger Joanne Coughlan from Cork

Beauty blogger Joanne Coughlan tells Denise O'Donoghue about her blog, Lipstick n Leopard Print

Beauty blogger Joanne Coughlan from Cork started blogging two years ago to help her career in beauty following her time as a stay-at-home mum.

“In 2013 I gave birth to twin girls, Charlotte and Ruby and gave up work to become a stay-at-home parent,” Joanne said.

“I started the blog in 2016 when the girls started pre-school because I missed the beauty industry, it had been such a huge part of my life. I thought it would be like an online CV in a way, showing prospective future employers that my love for all things beauty was still very prominent.”

The success of ‘Lipstick n Leopard Print’ gave Joanne the confidence to return to work after almost six years.

“It gave me back the confidence that I had lost from being out of the workplace for such a long time. It gave me back a sense of who I was as a person in my own right.

I love the bones of my children but being a stay at home parent can be very isolating, people can stop seeing you as anything other than a mum.

“I’ve just gone back to work after a five-and-a-half year break and I have no doubt that my blog helped me to have enough confidence to walk into that interview and get my job.”

Her hard work online has paid off recently as her website is up for a big award.

“I’m really excited to be a finalist in the Blog Awards Ireland Beauty Blog of the Year category this year. The awards are on on the October 25 so I would be over the moon to bring that back accolade back to Cork with me.”

Joanne also likes to share her beauty advice on Instagram.

“I just don’t think you can beat it when it’s a blog about beauty products, people want to see pretty pictures on the grid and interact with your everyday life on Instagram Stories.

“That way they get the glamour (not so frequently with me) and the bargains you’ve picked up in Penneys or Boots.”

As a result, the 39-year-old is on her phone a lot.

“It’s like a full-time job that I can manage from my phone,” Joanne explained.

“If people comment on my posts or send me messages on any of my social media platforms, I do the very best that I can to respond to them.

I have met really great friends through social media, especially through Instagram actually. They’re a wonderful group of people who follow me over there, they’re like an extended family.

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