Makeup artist and YouTuber Lauren Malone started making tutorials as a hobby and today has had over 200,000 views on her videos.
The 26-year-old who lives in Gorey, Co Wexford also owns Lauren Malone Academy.
“I began Lauren Malone Academy on a very small scale in 2017, renting boardrooms in hotels and holding classes there, and then when I began to outgrow the room, this is where my formal training centre came about,” she says.
“I have been working as a makeup artist since I was 17 years old - so I have nearly 10 years experience at this stage. I train students who wish to work as makeup artists, we offer everything from special effects to bridal makeup.”
View this post on Instagram
My new video on the @bperfectcosmetics × @staceymariemua Carnival Palette is up on my YouTube 💗💜💙 _ Link in bio 💄 _ If you struggle with brushes and blending then this will help you regardless of whether you like wearing colour or neutrals. I focus a lot on skill and different finishes 🖌 _ #irishyoutuber #irishblogger #makeuptutorial #bperfectcarnivalpalette #bperfectcosmetics #carnivalpalette #wakeupandmakeup #inglotaddicts
Lauren is accepting enrolments for her ITEC 16-week makeup course. Her husband, Jordan Fletcher, encouraged Lauren to set up her YouTube channel, where she discusses makeup, beauty and fashion.
“I started YouTube as a hobby, I watch YouTube instead of TV - I love it! I am subscribed to a variety of channels and watch everything from crime documentaries to DIY IKEA tutorials.
“I had toyed with the idea of doing makeup tutorials for the longest time and I think he got sick of me talking about it and doing nothing proactive. He is my biggest supporter.”
Lauren says she posts many reviews and believes people trust her judgement as she has been open about her own skincare concerns.
“I tend to post reviews of foundations. I suffer with adult acne and find that people really seem to relate to me not having perfect skin, and they trust me when I say a product is good.”
While she has encountered negativity on the platform, she says the interactions helped to grow her presence there.
“With all social media, once you put yourself out there online, you open yourself up to a whole world of strangers who can and will leave unkind or unhelpful comments.
“YouTube is a funny platform, the more people that interact with your videos (commenting, liking, subscribing), the more the site will promote your videos - so even a ‘thumbs down’ is actually a positive thing. It really is the epitome of ‘all press is good press’”
The success she found on YouTube helped her open her makeup academy.
View this post on Instagram
The return of the Lost iMovie Files 2 _ We are missing chunks of one corner and the lighting changes halfway through - but sure, look 🤷🏻♀️ _ I haven't worn makeup in days because we are renovating my *Brand New Academy*, throwbacks and recycled vids will have to do! _ Product List: @wetnwildireland Ultimate Brow Kit in Ash Brown @maccosmeticsuk Uninterrupted (Now back in stock yayeee!) @thefuschiaeffect Sienna @makeupgeekcosmetics Latte @inglotireland 60 AMC shadow @lovcosmetics Royal Liner in Black @ardellbeauty Demi Wispies @urbandecaycosmetics Perversion Mascara @stilacosmetics Glitter and Glow in Kitten Karma (the glitteriest glitter ever 😍!) _ #wakeupandmakeup #irishbblogger #irishmua #laurenmalonemua #makeupoftheday #motd #fotd #yellowshadow #mustardshadow #lovcosmetics #inglotaddict #undiscovered_muas