Online Lives: Fashion and lifestyle blogger Ruth McCourt

Blogger Ruth McCourt says her website has opened up many opportunities.

Ruth posts about fashion, beauty and lifestyle on

“I post mainly about fashion. I have got some really amazing collaborations so far this year with brands,” Ruth said.

“I share a lot of these across my blog and social media pages. I also post about what is in the high street stores and my favourites picks.

"I try to mix up the content a bit and post about new things all the time.”

With a background in marketing, events and PR, Ruth now enjoys the freedom of working on her own brand as well.

“I made the decision last December to leave my job and work for myself and haven’t looked back since.

"I really enjoy the flexibility and also that I have the time to spend on my blog.

I love the fact that I don’t have to sit at a desk from 9am-5pm. I love that I don’t know what opportunities the next day will bring or what I will fully achieve by this time 12 months.

Ruth’s use of social media is, she believes, one of the reasons she could start a career in marketing and also develop her blog.

“It can be kind of overwhelming when you finish college and you have to decide on your next move which might shape your career, but I was really drawn to working in fashion, I just didn’t know how I was going to go about it,” she said.

“I worked in River Island for a year and decided one day to start a blog as I had been using most of my wages to buy clothes in River Island and take photos which I was posting to social media. 

"After a year I applied for a job in a marketing agency and it was through that job I learned how to create my own website.”

She finds that she is almost always working, pointing out that “social media never sleeps.”

“When I worked somewhere I would always give 110%, so working hard or always having to be on social media is second nature to me now.”

Ruth says she has no regrets about her blog or her career journey.

“I probably wouldn’t change anything. This September I will have started my blog five years ago, and sometimes I would think I should have spent more time trying to grow my blog or to pursue it fully, but you just have to trust the journey and know your time will come. 

"Slow and steady wins the race.”

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