Online Lives: Creator of popular health and lifestyle blog Sarah Dwan

Waterford blogger and new mum Sarah Dwan writes about beauty, health and lifestyle on her popular website, beautyandthemasseuse.com and has a “passion for holistic therapies”.

“I’m a qualified body and beauty therapist for the past 12 years. I was running my own little beauty and holistic therapy business for five years up until Danny was born,” she says.

The 31-year-old from Dunmore East says she tries to support local businesspeople through her writing.

“I’m a big advocate for supporting local businesses, makeup artists, spas and salons and try my best to use my platform to help promote the ones I love.

View this post on Instagram

I love having long, bleach blonde hair but it's a NIGHTMARE to brush after washing 🙄 And even more so now in the cold weather, with central heating, and fires drying it out. This detangling spray from Revlon works a treat, and makes brushing sooooo much easier. It smells GORGEOUS too 😍 Just spritz after your shower and before you brush! Available from @gainfort_hair_and_beauty and Niall O' Reilly It ✔hydrates ✔softens ✔repairs ✔reduces frizz 👏👏👏 A good thing to do for your hair in the colder months is to apply a hair mask at least once a week. Doesn't have to be expensive, coconut oil is brill 🙌 ✔ Melt oil in a bowl over a pot of water ✔ Apply to dry hair before washing, ✔ Leave for 10mins ✔ To wash out apply shampoo onto hair BEFORE wetting, this makes it easier for the shampoo to take off the oil. ✔ Double shampoo, then condition #bleachblonde #hair #blondehair #bleachbkondehair #revlon #dentanglingspray #coconit oil #beautyandthemasseuse #blog #healthblog #skincareblog #healthblogger #skincareblogger #blogger #bblogger #bbloggers #irishbblogger #irishbbloggers #irishbeautyblogger #irishbeautybloggers #healthandbeautyblogger #healthandbeautybloggers #deisebloggers #waterfordbloggers

A post shared by Beauty and the Masseuse 💆💋💄 (@beautyandthemasseuse) on

“On the blog, I run different series including Makeup Artist Focus, Salon/Spa Focus, andSupport Local.”

Helping people is a huge bonus for Sarah.

“I love to share what I’ve learned and experienced, as regards skincare and looking after your body. There’s no better feeling when I receive a message from someone to say I’ve helped them with their skin, or their aches and pains, or whatever the issue may be.

“Two-and-a-half years ago I gave up alcohol and I wrote a post called 10 Reasons to Quit Alcohol.

"I received a message a couple of weeks later from a person who read it and gave up the next day.

They said it was the eye-opener they needed. They were much happier, sleeping better, and explained how they were just going to take it a day at a time.

"They thanked me for being so open and sharing my story to help others.

“I cried after I read the message because I know just how hard it can be to reach out.”

Blogging has brought new friends and business opportunities into Sarah’s life.

“I’ve made some brilliant friends through blogging. I’ve been approached by amazing brands to collaborate with. I’ve been asked to be brand ambassador for an incredible skincare brand I adore. I’ve been asked to do events, massage, and skincare days for businesses, and I’ve been asked to consult with business owners on improving their social media.

“It was a great way to promote my beauty business, and I got some fantastic clients through my pages. Two years running I’ve made the finals of The Irish Beauty Blog Awards, and although I never won, I was delighted to have even made it that far.”

In particular, Sarah has high praise for fellow blogger, Sinead Kavanagh.

“I adore Sinead from The Beautiful Truth. I’d consider her the best blogger in Ireland. Even though she’s one of the bigger influencers, she always takes time to reply.

"She helped me massively on my blogging journey.”

More on this topic

Online Lives: Blogger and 'digital nomad' Jonny Blair

Online Lives: Kerryman Aidan O'Carroll

Online Lives: Katie Hogan and Luke Gibney

Online Lives: Fashion and lifestyle blogger Ruth McCourt

More in this Section

Pauline McLynn shines in creative homecoming for Enda Walsh's The Small Things

Double act: Why talking to your baby is essential

Ask a counsellor: ‘My mother’s become so high maintenance since moving closer – what should I do?’

Victoria Pendleton on veganism and why she thinks everyone should eat less meat


Latest Showbiz

Netflix announces two more seasons of Queer Eye

Richard Curtis: I warned Ed Sheeran his film cameo would not be respectful

Sacha Baron Cohen: I needed to vent my anger and disappointment about Trump

No health and safety probe for new James Bond movie

More From The Irish Examiner