UL Video series: Meet the fashion lovers who are fighting back against 'fast fashion'

UL Video series: Meet the fashion lovers who are fighting back against 'fast fashion'

The context

“If this generation doesn't fix it, there won’t be another generation”, warns Frances Fogarty, a Limerick College of Further Education fashion student, of fast fashion.

“I just feel that we need to start teaching our younger generation the dangers of fast fashion and the harm that its doing our environment.”

Ms Fogarty explains that the microbeads in clothing have been making their way into the ocean and polluting the sea.

Ms Fogarty says it’s possible fast fashion is already the biggest polluter in the world due to microbeads from clothing making its way to the ocean from the washing machine.

Cristóir King, from the University of Limerick’s Environmental Society, explained that clothing made from natural materials, like cotton, are more environmentally friendly.

Speaking at the societies annual “Happy Market”, a space for students to sell unwanted clothing is to “promote sustainable fashion on campus.”

Fast fashion companies are: producing things that are not good quality and that aren’t intended to last so by shopping second hand we can try prolong the life cycle of our clothes.”

“Vintage clothing is probably the first stop shop , if you want to call it that, for sustainability in terms of buying clothes,” Gracie Coiller, owner of SPICE Vintage, explains.

“It’s second hand, which means that its been preloved by someone else before you got your hands on it and it means that you're not participating in fast fashion and contributing to something that's actually destroying the planet.”

The video

Check out all the entries so far right here

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