Little Mix singer Perrie Edwards is the newest face of sneaker brand Superga

Singer Perrie Edwards of Little Mix is briefly stepping away from the microphone and doing a spot of modelling – she’s been announced as the new face of Superga.

She joins the stylish ranks of Alexa Chung, Rita Ora and Suki Waterhouse in becoming an ambassador for the footwear brand. Superga is an Italian label that launched more than 100 years ago, and has become well-known for its instantly recognisable trainers and flatform sneakers.


Edwards has designed a capsule collection for Superga, which is released today, with prices ranging from £50-£62. She’s also starred in a series of photos for the SS19 campaign, which is so summery you’ll forget the drizzle outside.

The aesthetic is right in line with Edwards’ style – she’s known for a relaxed dress sense that’s often quite beachy and involves lots of denim. It’s a look that works particularly well with white sneakers and flatforms.


For the drop, Edwards has picked out three new shapes: The 2750 Cotrope, which is the classic trainer with an espadrille flatform and rope detailing; the 2287 Cotu UP5, another flatform with a bubble sole design; and the 2555 Cotu inspired by Superga’s 1940s military heritage.

And here are some of the designs Edwards has chosen…


2555 Cotu, £60


2790 Logo, £60


2287 Cotu UP5, £64


2790 Cotrope, £62


2750 Cotu Classic, £50

All available at and in stores.

- Press Association

More on this topic

H&M has announced its latest incredible designer collaboration – and it goes on sale tomorrow

This is the story behind Elle Fanning’s 1950s-inspired Dior outfit at Cannes

Jameela Jamil says fashion industry has ‘huge problem’ after Elle Fanning faints

The Skin Nerd: Is Kylie Skin set to be a kult klassic or miss the mark?

More in this Section

Gardening: Something for everyone at Chelsea Flower Show

All of the most opulent and OTT gowns from the Cannes Film Festival

H&M has announced its latest incredible designer collaboration – and it goes on sale tomorrow

Ask an expert: What’s the best way to quickly potty train my toddler?

Latest Showbiz

Moby issues apology to Natalie Portman over relationship disagreement

Lewis Capaldi serves up treat for fans with undercover gig at Greggs

Theresa May impersonator strips off during BGT audition

Mel B hopes sound ‘will be much better’ for next Spice Girls concert

More From The Irish Examiner