How to '30 wear' proof your wardrobe

GREEN QUEEN “Every time you shop, ask yourself, ‘Will I wear this at least 30 times?’” recommends Livia Firth. The sustainability champion founded the ‘Green Carpet Challenge’ and encourages celeb pals like Emma Watson to reconsider how they shop.

Conscious consumerism is about more than sustainability; it’s about considering every purchase and maximising your return! The most sustainable garment you’ll ever own is the one that’s already in your wardrobe, and that’s why style mavens have embraced the ’30 Wear Challenge’. Buy only what you need, ensure you’ll wear it at least 30 times, and you’re doing your bit to slow the fast fashion cycle. Carolyn Moore reports.

Nautical and nice

Channel your inner Coco Chanel with a Riviera staple – wide legged sailor pants. Just add Breton stripes for a look that’s totally timeless. Navy trousers, €34.99, H&M

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