The terrifying bushtucker trials and famous contestants are supposed to get all the attention on I’m a Celebrity Get Me Out of Here!, but Holly Willoughby has been causing a stir on social media while presenting the reality TV show – and not entirely for the right reasons.
The 37-year-old – who was brought in to replace Ant McPartlin – is known for her impeccable dress sense back home, with anything she wears on This Morning likely to sell out in a matter of hours.
For I’m a Celebrity, the TV star has significantly changed her on-screen style, aided by long-term stylist Angie Smith. And while some fans are loving her outfits down under, there’s been a definite increase in criticism of her clothing choices, with some going as far as calling for Willoughby’s stylist to be sacked.
Fans say they long for the days of block colour dresses, knee-length skirts and neat knitwear – but they’ve got some very specific jungle-based complaints as well.
Here are five of Holly Willoughby’s I’m a Celeb outfits that have caused the most controversy…
1. The black boots
One of Willoughby’s first jungle looks was an edgy all-black affair of blouse, leather skirt and belt from Harvey Nichols with lace-up boots by famous footwear makers Grenson.
The boots subsequently sold out, so they were certainly admired by some, but others thought they were too expensive and said they preferred the more affordable high street brands the presenter wears in the UK.
Love love love Holly Willoughby’s outfits but the clothes are SO expensive! £250 for some boots no thanks— amy (@amyyxlouu) November 19, 2018
2. The double denim
Willoughby has been embracing the cowgirl fashion trend while she’s been in the jungle, choosing a puff-sleeved blouse and matching denim skirt with more hiking boots, this time in brown.
“Think your stylist needs to be sacked,” commented Instagram user Swaziash on the outfit post the presenter shared, with plenty of viewers on Twitter saying they don’t approve of the double denim look.
The double denim number with military boots was also a HUGE no from me— Chloe Stephenson (@chloeee_s) November 23, 2018
3. The leather skirt
It’s rumoured that on This Morning there’s a budget limit for presenters’ outfits and Willoughby usually sticks to high street brands.
That’s clearly not the case for I’m a Celeb because she’s been wearing designer brands like Sandro and Maje, as she did with another all-black skirt, blouse and boots ensemble.
This time it was the skirt that had some viewers up in arms, declaring that leather wasn’t appropriate for summer in Australia.
“Usually love everything Holly wears but not loving the jungle wardrobe,” commented Instagram user Emer Kennedy on a picture of the outfit.
4. The Chinese dress
Easily the most opinion-dividing of all of Willoughby’s jungle looks, this yellow Cheongsam-style dresses by Ibiza-based fashion brand De La Vali was paired with cowboy boots by Danish label Ganni – and it was a combination a lot of people did not like.
“She always looks a beaut but her stylist has it so wrong on this programme!” commented Amyloulou81, with others calling the combo bizarre or saying the dress is too, well, dressy, for the jungle.
At least some of the criticism was tongue in cheek, with Twitter user Vanessa Yau declaring “as a Chinese cowboy, I feel personally attacked”.
Im mean I’m ALL for some originality in fashion HOWEVER, @hollywills mixing Chinese dress with cowboy boots was just a no from me. Culture mixing? #imaceleb2018 #hollywilloughby— Stacy Watts (@StacyEWatts) November 24, 2018
Who tf is dressing @hollywills on @imacelebrity? Seriously they need sacking off!!!! Oriental style dress, in yellow and black and white cowboy boots 🤦🏽♀️🤦🏽♀️🤦🏽♀️ wtf. Holly doesn’t look like Holly, she looks like a cheap Flakkers #ImACeleb #whodressesholly— Those Nails London (@Those_Nails_LDN) November 23, 2018
5. The red dress
There was a similar refrain from social media users the next day when Willoughby chose a red zebra print midi dress by Rixo teamed with Tophop hiking boots that are becoming a jungle staple for the 37-year-old.
The dress was deemed too formal for some and the boots were too chunky to pair with a floaty dress, others complained.
“What’s happened? She’s normally on it with her style,” asked KasMcgrath on Instagram.
Another user, Alex Duncan, wrote: “Every pic I’ve seen from the jungle all I can think is ‘why is she wearing massive ugly clunky boots?’ Quickly followed by ‘her feet must be BOILING’. Put some flip flops on!”
- Press Association