As she lands a big new campaign, here’s why Kendall Jenner is a denim icon

As she lands a big new campaign, here’s why Kendall Jenner is a denim icon

Australian denim brand ksubi has tapped none other than Kendall Jenner to front its AW19 campaign.

They posted pictures from the eight-piece collection, with Jenner modelling everything from cut-off shorts and ripped jeans to an asymmetric denim jacket (£265).

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++ GLOBAL RELEASE ++ Fall ‘19 with @kendalljenner SHOP NOW > ksubi.com Click the link in Bio for full collection #ksubi #kendalljenner

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This isn’t the first denim campaign she’s appeared in – Jenner regularly models for Calvin Klein – but it will surely propel the relatively unknown brand ksubi into the limelight.

Choosing the 23-year-old as an ambassador makes sense – a quick glance on her Instagram will show you just how partial Jenner is to denim. Compared to some of her sisters like Kim Kardashian and Kylie Jenner, she has a relatively low-key style and you’ll most often see her dressed casually in jeans and a t-shirt.

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++ JUST RELEASED ++ Fall ‘19 with @kendalljenner SHOP NOW> ksubi.com Click the link in Bio for full collection #ksubi #kendalljenner

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We’re not saying her fashion is always ‘girl next door’ – she is, after all, the world’s highest paid model and she’s not afraid to experiment with her style.

Jenner has shown us just how versatile her approach to denim is over her many years in the spotlight. She wears it almost every way you can imagine, so is definitely someone to look to if you’re in need of some jean-based inspiration.

Here are some of the diverse ways she has styled denim.

In baggy overalls…

In classic, high-waisted mom jeans…

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In an acid wash…

As a full jumpsuit…

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bts @calvinklein w/ @marcushyde

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In ripped jeans…

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out

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With a paper bag waist…

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sold!

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In all-white…

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📸

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In a 90s-style oversized jacket…

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better talk nice

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In black…

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DropOne @kendallandkylie coming soon

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In teeny-tiny shorts…

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you're the worst

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In bell-bottoms…

In a miniskirt…

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check out my mini

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- Press Association

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