The five million Irish and British people who visit the US every year can now upload their holiday photographs onto a new official tourism website.
DiscoverAmerica.com, which goes live tomorrow, has 15,000 interactive pages of tourist information, maps and picture galleries on 50 states and dozens of major cities.
The site is designed specifically for Ireland and the UK and will allow travellers to post personal reviews and digital photographs to provide a blend of official and authentic traveller information.
A total of 491,000 Irish people visited the US last year, an increase of 18% on 2006. The number of UK tourists who travelled Stateside grew by 8% on 2006 to 4.5 million people.
The site is being launched by the US Department of Commerce and the Travel Industry Association (TIA) – the umbrella body for the €454bn travel industry.
“DiscoverAmerica.com is the first official US travel and tourism website designed specifically for Irish and British tourists,” said TIA president Roger J Dow.
“The Traveller Stories section allows fellow travellers users to exchange reviews, recommendations and images in an informal format,” he added.
The site also contains 24 themed holiday categories such as shopping, theme parks, beaches and coasts, and national parks.
The resource also features official entry policy information, interactive mapping tools, an activity finder and travel booking options.