The National Standards Authority is warning consumers to always look for the CE Mark when buying toys and electrical products.
Today is one of the biggest shopping days of the Christmas period.
A new survey conducted by the NSAI has found that almost half of consumers don't know what a real CE Mark safety symbol looks like - while 10% admit they never look for it when buying toys or electrical products.
NSAI spokesperson Pat Bracken explains why the symbol is so important: "The CE mark is the manufacturers declaration that the product meets the health and safety and environmental standards applicable to that product.
"So when it is used as is intended, it is a safe product, by law all toys and electrical products placed on the market actually have to have the CE mark on the product.
"And the distributor should be able to provide people with a trail of evidence that that products meets the CE requirements."