Superfoods give patients 'false and misleading hope', says Irish Cancer Society

Head of research at The Irish Cancer Society, Dr Robert O' Connor

The Irish Cancer Society is warning that so-called superfoods are a scam that only cause more damage to vulnerable people.

The charity is urging the public not to follow 'fad' trends ahead of their New Year's health kick.

Head of research at The Irish Cancer Society, Dr Robert O' Connor, said the belief that certain foods can cure your health is nonsense.

"The concept of a superfood is just an exploitative scam, to be frank," he said.

"There is no such thing as a magic fantasy berry that can detoxify or change our basic and people need to be very wary of people making false claims."

The charity said it is so important that the Cancer Advertisement Bill is introduced as non-proven treatments are dangerous.

Dr O'Connor said it is pure greed to take advantage of someone's hope.

He said: "It's false and misleading hope and I guess our concern and the reason that the Cancer Advertisement Bill has been brought forward is this is so common now and it is directly impacting the health of cancer patients and people going through other forms of cancer treatments.

"People need to be held accountable for the false claims they are making."

More on this topic

New treatment gives hope to multiple myeloma cancer sufferers

Peter Gowen: I beat cancer and I’ve never been happier

New blood test ‘can predict return of breast cancer before treatment’

Group calls on Govt to reverse cuts to potentially life-saving cancer treatments

More in this Section

FG members pass motion of no confidence in Waterford TD John Deasy

Dogs could aid victims of child sex abuse

Health Minister calls on HSE to query consultants' abortion services concerns

Indecisive raider avoids jail sentence


Lifestyle

Capturing the castle: Johnstown Castle in County Wexford is well worth checking out

How nature can work wonders for body and soul

Making Cents: Consumer guide to entering PcP car loan contracts

Podcast Corner: An introduction to podcasts

More From The Irish Examiner