Superfoods give patients 'false and misleading hope', says Irish Cancer Society

Head of research at The Irish Cancer Society, Dr Robert O' Connor

The Irish Cancer Society is warning that so-called superfoods are a scam that only cause more damage to vulnerable people.

The charity is urging the public not to follow 'fad' trends ahead of their New Year's health kick.

Head of research at The Irish Cancer Society, Dr Robert O' Connor, said the belief that certain foods can cure your health is nonsense.

"The concept of a superfood is just an exploitative scam, to be frank," he said.

"There is no such thing as a magic fantasy berry that can detoxify or change our basic and people need to be very wary of people making false claims."

The charity said it is so important that the Cancer Advertisement Bill is introduced as non-proven treatments are dangerous.

Dr O'Connor said it is pure greed to take advantage of someone's hope.

He said: "It's false and misleading hope and I guess our concern and the reason that the Cancer Advertisement Bill has been brought forward is this is so common now and it is directly impacting the health of cancer patients and people going through other forms of cancer treatments.

"People need to be held accountable for the false claims they are making."

More on this topic

Harris: 'We really need to call on the anti-vaxxers to cop on'

Jack Tweed ‘can’t really’ move on 10 years after wife Jade Goody’s death

New drug for breast cancer patients to 'significantly improve the treatment options'

Vicky Phelan leads tributes to ‘amazing’ Laura

More in this Section

Taoiseach: May thinks UK participating in European elections would be 'a farce'

11 arrested during raids targeting loyalist paramilitaries

'Pitch ideas' to access €20m fund, says health minister

Cork Events Centre delayed again as issue becomes 'political football'


Lifestyle

Has KRIB sounded the death knell for the immersion?

Bake: Delicious recipes with chocolate - the ultimate dessert ingredient

Trend of the week: How to simmer in a boiler suit

Ask an expert: Is my IVF child more likely to have behaviour problems?

More From The Irish Examiner