People are being encouraged to put on a blindfold and "dine in the dark" to raise funds for sight-loss services this November.
The National Council for the Blind and the Restaurants Association of Ireland have teamed up for the campaign, which will see 200 restaurants and around 8,000 people take part.
From November 6-13, foodies will be invited to be blindfolded throughout their meal, with all funds going towards the NCBI.
Corporate engagement executive, Amie Hynes Fitzpatrick, who is visually impaired, says it is a unique experience.
"How we perceive food - it's do visual," she said.
"Chefs put such emphasis on how it looks on the plate, what colours are going to look well together, and then when you take that away it gives you a great opportunity to really sit, take a step back, and really look at the taste and the textures and all the flavours that are bursting onto your taste buds that normally we wouldn't pay attention to, because we're so distracted by looking around, looking at the colours on the plate, or talking to the next person."