Over half of Irish people are eating specialised diets

Over half of Irish people are eating specialised diets, according to a new study.

Two-thirds of us try to avoid eating any food containing antibiotics, hormones or artificial additives like monosodium glutamate or sweeteners.

47% of consumers have a dairy-free diet, while 28% of us avoid gluten.

The survey by Neilsen also shows that one in four households in Ireland contain someone with food allergies or intolerances.

Over half of Irish people are eating specialised diets

Indeed, sales of “Free From” products rose 15% in Ireland last year which Matt Clark, Nielsen’s commercial director in Ireland points out mirrors what’s happened in the UK this year which has seen a 19% rise to £754m annually¹.

He notes, “It’s one of the fastest growing categories and, consequently, supermarkets are extending ranges. If this growth rate continues, ‘Free From’ would be a £1 billion market in the UK alone within two years – the same size as today’s mineral water market."

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