A first online retail platform for Irish towns will launch in Cork today.
eStreet.ie is a unique project which enables towns to trade online by pooling their resources and expertise.
The website joins small Irish retailers together on one platform to a global audience.
Ireland's Digital Ambassador Lord David Puttnam will officially launch eStreet in Skibbereen later this morning.
Initiative manager of the project Gillian Guy explains how it can help local businesses: "It opens up the opportunities for the local retailers to increase their fall locally by letting people further afield know what is in the town but also it increases their visibility nationally so that people can see that they can buy products pretty much from anywhere in Ireland at this point.
"Skibbereen has quite a diverse range of shops with a wide range of products, we also want to be able to let them trade at a global stage."