New app 'eliminates need to carry loyalty cards around'

New app 'eliminates need to carry loyalty cards around'

A new app which promises to eliminating the need to carry plastic loyalty cards has been launched today for the Irish market.

Aimia, the makers of the Cardtrix app, say it supports all major retail loyalty programmes in Ireland, including Tesco Clubcard, Dunnes Stores, Boots, SuperValu, Brown Thomas, Eason’s, Arnotts, Debenhams, Nandos, Costa Coffee, Topaz, Applegreen and Intercontinental Hotel Group (IHG).

New app 'eliminates need to carry loyalty cards around'

Acting as a digital personal assistant, Cardtrix helps shoppers to manage and maximise the value they get from the top loyalty programmes they are signed up to, in addition to instantly signing up to new loyalty programmes as they shop.

The app keeps track of all loyalty balances, blocks unwanted email and gives a summary of what each programme offers and how to get the most out of each of them.

"We have developed Cardtrix to give consumers a digital assistant to manage all of their loyalty programmes in one location," said Fiachra Woodman, VP of Aimia Global Innovation Lab.

"Ultimately consumers want less email, less hassle, fewer cards, fewer but better offers, plain English and to earn points wherever they shop. Cardtrix delivers all of these benefits to shoppers, helping them to make the most from their shopping."

The Cardtrix app was today launched by fashion and beauty blogger Pippa O’Connor, who has built a business from shopping for the latest trends and being digitally savvy.

"I am constantly browsing, shopping and featuring the latest trends," she said.

"When I shop, my phone is always in use; photographing great finds and sharing it across my social media pages.

"The Cardtrix app is a great addition – I can see exactly what points I have earned and can sign up to new loyalty programmes as I shop, so I will never miss out on earning rewards.

"The Cardtrix app is incredibly easy to use – no need to fumble around my wallet in search of cards anymore, they are now all in one place on the app.”

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