Irish people are among the worst in Europe when it comes to eating our daily fruit and veg.
We eat 46% of the recommended daily amount of 500 grams - putting us sixth from the bottom of a league tabled compiled by The European Food Safety Authority.
In contrast, Italians eat 106% of the guideline amount.
Colm Jordan from the industry group Fruit Juice Matters thinks we need to change our ways.
"We're more meat-and-potatoes people than we are necessarily having daily fruit and veg," he said.
"And certainly recently the guidelines have changed - we used to be talking about five a day, we’re now talking about seven a day, and Irish people are only getting about 46% if the fruit and veg they should be on a daily basis."