Google to ban ads related to upcoming referendum

Google has announced it is banning all ads related to the referendum on the Eighth Amendment ahead of the vote on May 25.

It follows a similar move by Facebook, which is rejecting adverts from groups outside the country attempting to influence the referendum.

However, Google seeks to ban all relevant ads in the next few weeks.

Following our update around election integrity efforts globally, we have decided to pause all ads related to the Irish referendum on the Eighth Amendment.

The decision will be implemented in the next 24 hours and includes platforms such as Google and YouTube.

It will have no affect on searches performed on Google.

Pro-choice group Together for Yes welcomed the move.

"Together for Yes welcomes the news that Google will ban #8thref ads," they tweeted.

This is a big first step.

A number of pro-life groups will hold a joint press conference this afternoon at 4pm Google's to respond to Google's announcement.

The move has been widely welcomed, but Fianna Fáil's spokesperson on technology, James Lawless TD, says it has come far too late in the campaign to combat 'fake news'.

"The decision taken by Google today, and that taken by Facebook yesterday, is a positive development but comes far too late in the day," he said.

Fake news has already had a corrosive impact on the referendum debate on social media.

"This is alarming when you consider a growing number of people solely rely on social media to consume news and shape their decision making process when it comes to elections and referenda."

The Green Party leader Eamon Ryan TD described the move as internationally significant.

"This is not about which side of the referendum you’re on, Yes or No. It is about protecting the integrity of our referendum and political system," he said.

"It is about allowing people to make their own minds up without interference from foreign influence. It is about creating a fair and transparent system, which avoids giving unfair advantage to those with massive online advertising budgets.

The announcement is of international significance. It’s not just important for the referendum on the 8th amendment.

"It’s important for how referenda and elections can be protected from undue influence all around the world.

"It’s regrettable that this has been done last minute, in a voluntary capacity by the companies involved.

The political system needs to think hard about how online advertising in elections is regulated so the process, in future, is transparent and fair.

Digital Desk


Related Articles

Respect will of the people on abortion, say TDs

Concerned parents call for protection for unborn babies with disabilities

Mattie McGrath tells TDs abortion legislation is 'humanitarian catastrophe'

'This has never been a quiet revolution' - thousands march for all-Ireland abortion services

More in this Section

Man sentenced to eight years for attempted murder of his four children

First of 150,000 homes promised by Land Development Agency due in 2020

Man seriously injured in collision with truck in Cork

Belfast winner of Man Booker prize to pay off debts with award money


Breaking Stories

Cork Film Festival launches 2018 programme of 250 films

How to make Prue Leith’s ‘almost Thai’ fish cakes

Could this be the most spiritual retreat in Vietnam?

What’s it like to stay in Richard Branson’s favourite Balearic retreat?

More From The Irish Examiner