International aid agency, GOAL is stopping shoppers and commuters in their tracks on Dublin’s O’Connell Street this morning by showing them images of what Dublin’s most iconic street might look like if it was destroyed by an earthquake.
The agency is staging the poster campaign in an effort to bring global humanitarian disasters like the earthquake in Nepal closer to home.
The image, which was fashioned by a Dublin-based graphic designer, show the street, and its buildings and monuments, lying in ruins.
GOAL CEO, Barry Andrews, said: "The image of O’Connell Street destroyed by an earthquake is shocking, but thankfully it is unlikely ever to happen to us.
"We are extremely fortunate that we live in a location that will never experience a major crisis such as an earthquake, a hurricane, or a drought."
GOAL staff were on O’Connell Street today with the billboard.
Mr Andrews said: "The scale and frequency of humanitarian crises globally is increasing. This presents a challenge to organisations like GOAL, as well as to the broader humanitarian community, as resources are stretched and the challenge to respond effectively becomes more and more difficult.
"Today’s posters are part of a wider campaign by GOAL to keep the Nepal earthquake - and other major crises like the conflicts in Syria, South Sudan and Ukraine, the battle to overcome Ebola in West Africa, and many other global emergencies - firmly in the public consciousness.
"We are asking the public to support GOAL’s efforts by retweeting the image of O’Connell Street using the #HitHome hashtag, and by following GOAL on Twitter."