Facebook is to introduce rules to protect the integrity of the European Parliament elections in May. These will include a requirement that advertisers prove they live in the country where their ads will be targeting users of the social media network.
Facebook is also introducing a new tool, called Ad Library, to make it easier for people to find out about political or issue-based ads on the social network.
Second, ahead of the EU Parliamentary Elections in May, anyone running ads related to politics or issues will need to confirm that their identity and location match the country where the ads will run. These ads will also include a “Paid for by” disclosure https://t.co/qFYsG7RzVt— Facebook (@facebook) March 28, 2019
Richard Allan, vice-president for Global Policy Solutions at Facebook, said: “We want to make sure that we capture the broad range of ads that are intended to influence the outcome of the election. This means including not only ads that advocate voting for particular candidates or parties, but also issue ads which don’t explicitly back one candidate or political party, but which focus on highly politicised topics, such as immigration.”
Facebook says that from mid-April it will block political or issue ads that have not been properly registered.
Mr Allan said:
The move was welcomed by James Lawless, Fianna Fáil spokesman on science, technology, research, and development, who has introduced a bill on social media advertising.
“Having met with officials from Facebook on various occasions, I conveyed to them my concerns that social media could be manipulated by those with sinister motives,” said Mr Lawless.
“I would like to see the Government progress my bill with greater urgency and ahead of the EU elections in May. While Facebook has now taken steps to protect the integrity of the electoral process across the EU, we must take responsibility in Ireland for our own system.”