Red meat is not only unhealthy but can contribute to premature death, according to new research.
Regularly eating red meat - especially the processed variety - dramatically increases the risk of death from heart disease and cancer, a major study has shown.
Each additional daily serving of processed red meat, equivalent to one hot-dog or two rashers of bacon, raised the chances of dying by a fifth.
Conversely, replacing red meat with fish, poultry, or plant-based protein foods contributed to a longer life.
Nuts were said to reduce the risk of dying by 20% - making a case for swapping roast beef for nut roast.
Data from 121,342 men and women taking part in two large US health and lifestyle investigations were analysed to produce the findings, published in the journal Archives of Internal Medicine.
The studies monitored the progress of their participants for more than 20 years and gathered information about diet.
In total, scientists documented 23,926 deaths including 5,910 from heart disease and 9,364 from cancer.
A striking association was seen between consumption of red meat and premature death.
Each daily serving of unprocessed red meat, equivalent to a helping of beef, lamb or pork about the size of a deck of cards, raised the risk of death 13%, while processed meat increased it by 20%.
When deaths were broken down into specific causes, eating any kind of red meat increased the chances of dying from heart disease by 16% and of cancer by 10%.
Processed red meat raised the risk of heart disease and cancer deaths by 21% and 16% respectively.
Senior author Professor Frank Hu, from Harvard School of Public Health in Boston, US, said: "This study provides clear evidence that regular consumption of red meat, especially processed meat, contributes substantially to premature death.
"On the other hand, choosing more healthful sources of protein in place of red meat can confer significant health benefits by reducing chronic disease morbidity (illness) and mortality."
The study found that cutting red meat out of the diet led to significant benefits.
Replacing one serving of red meat with an equivalent serving of fish reduced mortality risk by 7%.
For poultry an even bigger risk reduction of 14% was seen. Legumes and low-fat dairy products lowered the risk by 10%, whole grains by 14% and nuts by 19%.
Halving red meat consumption could have prevented 9.3% of deaths of men and 7.6% of women taking part in the study, said the scientists.
The researchers came to their conclusions after taking account of known chronic disease risk factors such as age, body weight, physical activity and family history.
Cancer prevention charity the World Cancer Research Fund (WCRF) recommends that people avoid processed meat entirely and limit their consumption of red meat to 500 grams a week.
Dr Rachel Thompson, the charity's deputy head of science, said: "This study strengthens the body of evidence which shows a link between red meat and chronic diseases such as cancer and heart disease. The research itself seems solid and is based on two largescale cohort studies monitored over a long period of time.
"The study calculates that lives would be saved if people replaced red meat with healthy protein sources such as fish, poultry, nuts and legumes and we would like to see more people replacing red meat with these type of foods."
The findings were challenged by Dr Carrie Ruxton from the Meat Advisory Panel (MAP), an expert body funded by the meat industry.
She said: "This US study looked at associations between high intakes of red meat and risk of mortality, finding a positive association between the two. However, the study was observational, not controlled, and so cannot be used to determine cause and effect.
"The authors' conclusion that swapping a portion of red meat for poultry or fish each week may lower mortality risk was based only on a theoretical model. This conflicts with evidence from controlled trials."
Dr Ruxton pointed out that meat and meat products were significant sources of essential nutrients such as iron, zinc, selenium, B vitamins and vitamin D.
In the UK, red meat was "critically important" to zinc intake, contributing 32% of the total for men and 27% for women.
Dr Ruxton added: "In summary, this paper should not be used to dissuade people from reducing their current intake of red meat when it provides essential nutrients that are required as part of a healthy balanced diet."