Best-selling US hangover cure released in Ireland

Best-selling US hangover cure released in Ireland

A new hangover prevention drink has been officially launched in Ireland today, in time for the Christmas market.

Customers at the NOHO pop up store in South Anne Street in Dublin are already returning to buy it by the caseload, according to the store.

The product is a 2 oz. beverage, containing essential vitamins and nutrients that the body uses to break down and process alcohol.

The suggested dosage is to take one before the first alcoholic drink, and a second one after the last drink for maximum effect.

The double dose of NOHO retails for €5, available at the pop up store and via the website, www.nohodrink.ie.

A total of 160 Irish people sampled the product on nights out over the last month for a customer survey, with 85% reporting “little or no hangover” the next day, with 90% agreeing that they would recommend it to their friends.

The respondents were predominantly in the 25 to 40 age range (70%) , with half admitting to suffering a hangover once or twice a month, and 30% being hungover once a week or more.

NOHO is now the number-one selling hangover prevention beverage in the US.

More in this Section

Calls for Northern Ireland Secretary Karen Bradley to act on 'crisis-hit' schoolsCalls for Northern Ireland Secretary Karen Bradley to act on 'crisis-hit' schools

Judge slams posting of video of elderly man in nursing home as 'reprehensible' Judge slams posting of video of elderly man in nursing home as 'reprehensible'

Proposed legislation banning the sale of e-cigarettes to children welcomed by Vape Business IrelandProposed legislation banning the sale of e-cigarettes to children welcomed by Vape Business Ireland

Dublin public transport users reminded to wash hands as faecal matter found on seats and handrailsDublin public transport users reminded to wash hands as faecal matter found on seats and handrails


Lifestyle

Pollinators are busy feasting on a tempting selection of flowering plants, says Peter Dowdall.The hedgerows are alive with the sound of insects

Carol O’Callaghan previews Cork Craft Month, when exhibitions, workshops and retail opportunitiesAn insider's guide to Cork Craft Month's exciting exhibitions, shopping opportunities and workshops

With a plethora of culture and content releasing at an incessant rate, finding someone to have that cliched watercooler moment with is getting harder and harder. However, there’s a whole host of pop culture podcasts that do the heavy lifting/watching with you.Trawling through pop culture... so you don’t have to

An exhibition in Skibbereen pays tribute to late photographer Michael Minihane, writes Richard FitzpatrickMichael Minihane has been putting West Cork in the frame for decades

More From The Irish Examiner