An Post bring new stamps to virtual life

An Post has gone super hi-tech to celebrate an Irish success story with the release today of a four-stamp set celebrating the Irish animation industry.

In a first for An Post, the stamps feature Augmented Reality technology to virtually bring them to life.

When scanned by a smartphone with the CEE app installed, a specially produced film featuring Roy, Give Up Yer Aul Sins, The Secret of Kells and Nelly & Nora, and other animated works can be seen.

The film was produced by IFB Animation Ireland and Enterprise Ireland.

The four 68c stamps, as well as a collector’s item booklet containing four sets of the special stamps alongside additional illustrations and information, were designed by Irish design company Vermillion Design and are available from main post offices, from the Stamp Shop in Dublin’s GPO and online at www.irishstamps.ie.

Every week 20 million people around the world watch animated programmes produced in Ireland under the umbrella of Animation Ireland.

Established in 2006, Animation Ireland is a group of leading Irish animation studios working together to promote and market Ireland’s animation sector.

Indigenous Irish studios employ over 1,000 people and have been nominated for many of prestigious international awards including BAFTAs, Emmys and Oscars.

Roy, produced by Jam Media, was awarded the 2012 Children's BAFTA Drama Award.

Give Up Yer Aul Sins, by Brown Bag Films, received an Oscar nomination in the Short Film (Animated) category in 2002.

The Secret of Kells by Cartoon Saloon was nominated for an Oscar in 2010 in the Best Animated Feature Film category.

More recently, Nelly & Nora by Geronimo Productions has achieved considerable international success following its world premiere in February 2015.

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