Irish people are becoming more health conscious with 88% recognising the importance of eating well.
According to new figures from Bord Bia, 94% of people say they try to get their five-a-day, with fewer parents concerned about childhood obesity.
But with the clean eating trend gaining popularity, 60% of people say they find food labels confusing.
David Deeley from Bord Bia said that people are beginning to acknowledge that there is a link between healthy eating and your mental wellbeing, but there are still challenges.
"We need to improve label language for consumers and guide them on managing the world of health claims, said Mr Deeley.
"It's about helping consumers and making it simpler for them," he added.
Bord Bia’s PERIscope study has been exploring consumer attitudes a wide range of food related topics including local food, the environment, and health and wellbeing.
The study was carried out across 8 countries - Ireland and the UK, four Continental European markets, along with the US and China –and involves over 8,000 interviews.
Other findings from the study include:
Visit the Bord Bia website to access the full reports and country summaries.