Phone app helps farmers quickly solve loss of tags

Farmers using Herdwatch who spot that their cattle have lost tags can have the required eartag(s) ready for insertion the next day.

Herdwatch has partnered with the three approved cattle tag providers in Ireland — Cormac Tagging, Datamars Agri and Mullinahone Co-Op — to help farmers solve a major cross-compliance issue, by recording and ordering missing tags with the Herdwatch app on their phone.

On seeing that a tag has been lost, the farmer can go to the herd list on Herdwatch on their phone (or computer), find the animal needing tagging on the list, and immediately order a tag or tags for it.

If they have money in their account with their preferred tag provider, they are ready to order immediately, and can have the required tag(s) as early as the next day.

With 61% of the non-compliances detected by the Department of Agriculture occurring in the animal identification area (either missing tags, or animals not tagged within 20 days of birth), there should be plenty of demand for this new Herdwatch feature.

Herdwatch CEO Fabien Peyaud said:

This new feature continues to deliver on our goal of constant innovation, eliminates duplicate recording, and ultimately speeds up the process for farmers

Herdwatch, based in Co Tipperary, was launched in 2014 as part of FRS Network (Farm Relief Services), and is now used by more than 10,000 farmers in Ireland and the UK (8,000 “pro-members” and 2,000 “free-members”).

It is available to download free on the iPhone App Store and Android Play store, the annual subscription starts at €69 plus VAT (it depends on the farm type, dairy, beef, sheep, or suckler).

A free basic version is also available.

The company recently won awards in Ireland and the UK for their Animal Medicine Scanner, which is part of the app.

Herdwatch is fully compliant with Bord Bia and EU quality assurance standards, and allows farmers to register calves and manage cattle movements on their phone.

It is fully integrated with ICBF, so farmers can see their breeding, milk records and EBI/Eurostar information on Herdwatch.

It is also used for recording medicine and feed purchases, weights, and breeding cycled. It works fully offline, works on duplicate devices, and all data is stored securely in the cloud.


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