Kerrygold becomes first Irish food brand to reach €1bn milestone

Agriculture Minister Michael Creed TD and Ornua Foods Managing Director Róisín Hennerty at the announcement by Kerrygold, the brand owned by Irish dairy farmers, that it has exceeded €1 billion annual retail value .Picture: Naoise Culhane.

The Kerrygold brand has exceeded €1bn in annual retail value, the first Irish food brand to reach this milestone.

Farmer shareholders in the Ornua brand attended a celebration to mark the achievement at the Kerrygold Kitchen in Ornua.

The event was attended by Minister for Agriculture, Michael Creed, and Ornua Foods managing director Róisín Hennerty.

Róisín Hennerty said:

While Kerrygold holds a unique place in the hearts of the Irish people, we are especially proud that the brand has captured the hearts and imagination of consumers all over the world. The future is bright for Kerrygold.

The Kerrygold brand was created in 1962 by Tony O’Reilly, CEO of what was then called Bord Bainne. Today, more than 7.5 million packets of the gold foil are sold globally each week.

Kerrygold is the No2 butter brand in the USA and the No1 butter brand in Germany, as well as being the fastest selling branded product on supermarket shelves in Germany.

Mr Creed said: “The Kerrygold brand is an amazing asset for Irish dairy farmers and its promotion of Ireland’s unique grass- fed credentials has been instrumental in enhancing Ireland’s reputation around the world as a sustainable food producer.”

While today’s sales are assisted by online campaigns, Kerrygold previously captured global attention with TV advertising catchlines including “who’s taking the horse to France?” and “put a bit of butter on the spuds, André”.

More on this topic

Irish economy enjoying strong start to the year

Prosperity could be boosted if only State bodies would get out of Dublin

Shares fall in Dalata as it warns against 9% Vat hike

Central Bank: Outlook for domestic economy is brighter

More in this Section

Damaging pest will spread across China’s grain production within 12 months

Australia turns to imports to help offset crop losses

Kilkenny unveils new digital innovation hub

Education holds the key to tackling food waste issue


Lifestyle

Gardening: Something for everyone at Chelsea Flower Show

Relishing the Riviera: St Tropez still the jet set destination it has always been

Restaurant review: Ristorante Rinuccini - Kilkenny

The Wine List: Will 2019 see the rise of rosé in Ireland?

More From The Irish Examiner