'Britain's Got Talent' has been shunted to a later time slot to avoid a clash with 'The Voice'.
The talent show had been due to return to ITV1 at 7.30pm on March 24 but has now been moved to 8pm, meaning there will just be a 20-minute overlap between the programme and its BBC rival.
An ITV source said: "It's in nobody's interests to split the audience."
The BBC had originally moved 'The Voice' from 7.15pm to 7pm to avoid a major scheduling overlap, but ITV then pushed 'Britain's Got Talent' earlier, taking it from 7.45pm to 7.30pm.
'The Voice' chiefs are said to be happy with the new scheduling.
A BBC source told The Guardian newspaper: "ITV realised that an overlap was not going to do them any favours and would affect them as much as it would affect 'The Voice'."
'The Voice' will air on BBC1 between 7pm and 8.20pm, while 'Britain's Got Talent' will broadcast at 8pm for 80 minutes.