Survival Of The Fittest viewers have slammed James Middleton after he dismissed his friend’s romantic interest in fellow contestant Georgie Clarke.
Middleton said he did not think it was important to tell Ryan Cleary he was keen to pursue the same girl as him.
He said: “I’ve decided I’m going to step my game up with Georgie.
Ryan and James are both into Georgie, and it's testing their commitment to the 'Bro Code'! 😬February 13, 2018
“I know Ryan likes her but I’ve been watching them and I don’t think she vibes him as much. He is following her around a little bit.”
Later he told fellow contestants: “I like Ryan but personally, I don’t think I need to tell Ryan what I’m going to do with Georgie.”
Viewers blasted him on Twitter, branding the former boyfriend of I’m A Celebrity… Get Me Out Of Here! winner Georgia ‘Toff’ Toffolo a “snake”.
One fan wrote: “Guys like James give the genuine lads a bad name what a snake!”
Another said: “I’ll pull my eyes out if Georgie chooses James over Ryan.”
Yet another said: “James is by far the worst boy, he thinks he’s incredible when No one even fancies him,” while others tweeted a string of snake emojis.
During the episode model Mettisse Campbell joined the line-up of the new reality TV show.
She replaced contestant Tia Latham, who was the first girl to be booted out of the ITV2 show in Monday’s episode.
Survival Of The Fittest continues on ITV2 on Wednesday at 9pm.