Strictly Come Dancing continued to dance all over The X Factor in the ratings at it drew four million more viewers than the rival show.
Some 10 million people on average tuned in to watch former shadow chancellor Ed Balls dance a salsa to Psy’s hit Gangnam Style on the BBC flagship programme last night.
The show was watched by a peak of 10.9 million people and claimed an audience share of 45.4%.
The X Factor, which featured a performance from Sister Sledge and showed controversial rapper Honey G singing Bee Gees classic Stayin’ Alive, drew six million and 29% of viewers with a 6.9 million peak.
It marked an improvement on last week when the show hit a peak of 6.7 million and an average of 5.5 million in the overnight figures.
The current series of Strictly Come Dancing is officially the most popular in the programme’s 12-year history.
And with tension mounting as the contest gets closer to the final, ratings are likely to rise even higher.
The previous record was 10.8 million. It was set in 2012, when Olympic gymnast Louis Smith went on to win the show’s coveted glitterball trophy.
Ed and his professional partner Katya Jones are currently bottom of the leaderboard while Hollyoaks star Danny Mac and his professional partner Oti Mabuse are sitting at the top after collecting 38 points for their Argentine tango to I Heard It Through The Grapevine by Marvin Gaye.