Sylvester Stallone is convinced the media interest in the Burma cyclone will help to highlight the injustices in the Southeast Asian nation.
The action man shot his 'Rambo' movie in the country and witnessed injustices and hardship first hand.
He attempted to highlight the problems while promoting the film last year, but now he feels sure the world's press will descend on Burma in the wake of Tropical Cyclone Nargis, which has left thousands dead and millions homeless - and they won't be able to ignore what he saw.
He says: "I think what's going to come out of this devastating cyclone, and the fact that our film has made the violence that these people live under apparent, is there's going to be great social change in that country.
"They can't hide any more."
Burma officials have been accused of indifference to the disaster.