Shy bartender Jean works in a luxury hotel in Biarritz as a dog walker. Among the guests is money-grabbing Irene and her latest sugar daddy, Jacques, who has the gall to fall asleep during her birthday.
So Irene sneaks down to the bar where she mistakes dapper Jean for another millionaire guest and proceeds to flirt with him. Jean plays along but Irene eventually discovers the truth and leaves in a hurry. Alas, Jean is smitten and he follows Irene to Nice, where she exacts her revenge by bankrupting him on a shopping spree of expensive boutiques.
Just when Jean seems destined for the gutter, wealthy widow Madeleine installs him as her toy-boy gigolo and tutors him in the art of seduction. 'Priceless' is a breezy romantic comedy set in the sun-kissed playgrounds of the rich and fabulous.
The lead actors’ chemistry isn’t entirely believable, but both inhabit their roles with gusto and elan, the former leaping up instinctively whenever anyone calls for a waiter.