Move over sultry, smoky-eyed models: Kenzo has upped its game with new advert

A bit like the Cadbury’s adverts having nothing to do with chocolate, the short for Kenzo’s new fragrance World is completely bonkers and nothing to do with perfume.

The new advert starts with Margaret Qualley listening to a speech at a dinner, then escaping to have some fun.

The video, set to Mutant Brain by Sam Spiegel & Ape Drums feat. Assassin, is strongly reminiscent of the video for Weapon Of Choice by Fatboy Slim, which features Christopher Walken mucking about in a similar setting.

Christopher Walken GIF – Find & Share on GIPHY

As Margaret pulls some pretty spectacular faces and rampages around the gilded setting, she’s playing out something most girls do in their bedroom mirrors to entertain themselves since the invention of the Walkman.

Long live this kind of perfume advert, we’re sick of all the roses.

More in this Section

Standing ovation sees Strictly Come Dancing couple surge up leaderboardStanding ovation sees Strictly Come Dancing couple surge up leaderboard

Karim Zeroual ‘off the chart’ on StrictlyKarim Zeroual ‘off the chart’ on Strictly

Jane Fonda returns to civil disobedience over climate changeJane Fonda returns to civil disobedience over climate change

The Circle champion Paddy Smyth: I hope my father was looking down on winThe Circle champion Paddy Smyth: I hope my father was looking down on win


Lifestyle

Ovarian cancer has been dubbed ‘the silent killer’. Christina Henry tells Rowena Walsh why she is one of the lucky onesAgeing with attitude: Life after ovarian cancer

More From The Irish Examiner