Love Island winter series launch sees drop in viewers

Love Island winter series launch sees drop in viewers

Love Island’s viewing figures have taken a hit for the first time in the show’s history.

The launch episode of the new series of the ITV2 reality show, the first time the show has aired in the winter, was watched by an average of 2.5 million viewers on Sunday night, according to overnight ratings.

The equivalent episode in the summer 2019 series was watched by an average of 3.3 million, showing a decrease of nearly one million viewers.

Since the dating programme was revived in 2015, overnight ratings for the series opener have increased every year.

The first series started with just over half a million viewers in the overnight ratings, the second series in 2016 had 825,000, the third series in 2017 had 1.3 million, and the fourth series in 2018 went up to 2.9 million.

The programme, which aired from 9pm until 10.35pm, peaked at 2.9 million viewers, and overall drew 1.2 million viewers in the 16-34 age bracket, ITV said.

Despite the dip in viewers, the Love Island launch show audience did show a year-on-year growth of more than five times the ITV2 schedule slot average, and was up by 2.1 million viewers.

Love Island returned with a new host in Laura Whitmore, who took over from regular presenter Caroline Flack after she stepped down following an assault charge.

The programme had a healthy dose of drama as the newly-formed couples were told a pair of newcomers would shake up their budding romances at the end of the episode.

The episode saw the 10 contestants pairing up for the first time and spending the day getting to know their new “partners”.

Later in the show, identical twins Eve and Jess Gale turned up at the villa, leaving the other islanders shocked.

The new series is being held in Cape Town, South Africa, and will see the winning couple in with a chance of pocketing £50,000.

Love Island continues on ITV2.

More on this topic

Love Island star Dani Dyer reacts to ex Jack Fincham’s baby bombshellLove Island star Dani Dyer reacts to ex Jack Fincham’s baby bombshell

Love Island star Jack Fincham makes shock baby announcementLove Island star Jack Fincham makes shock baby announcement

Viewers take sides after Rebecca and Siannise clash on Love IslandViewers take sides after Rebecca and Siannise clash on Love Island

Love Island’s Paige faces ‘predicament’ as dumping loomsLove Island’s Paige faces ‘predicament’ as dumping looms

More in this Section

Love Island star Jack Fincham makes shock baby announcementLove Island star Jack Fincham makes shock baby announcement

Louis Tomlinson says he was not ready for long One Direction hiatusLouis Tomlinson says he was not ready for long One Direction hiatus

Channing Tatum and Jessie J confirm relationship is back onChanning Tatum and Jessie J confirm relationship is back on

Viewers take sides after Rebecca and Siannise clash on Love IslandViewers take sides after Rebecca and Siannise clash on Love Island


Lifestyle

Food news with Joe McNameeThe Menu: Upcoming food highlights

THE health properties of tea have long been advertised. “It maketh the body active and lusty” a 1660 promotion suggested. However, before you dunk your teabag into a mug of steaming water, spare a thought for the environment. Some have polypropylene to help to seal them and it doesn’t decompose.Storm in a teacup: Top 8 loose-leaf teas

Bestselling author Isabel Allende talks to Rowena Walsh about life, grief, and why it’s never too late to fall in loveIsabel Allende: It's never too late to fall in love

Cliffs of Moher Retreat owner Michelle Moroney has written a book on finding self-worth and stepping back from our 24/7 lives. She talks to Marjorie Brennan about the need to unwindMichelle Moroney highlights the need to take stock of our lives

More From The Irish Examiner