Business magnate, billionaire, political adviser, reality TV star and former football club owner.
All worthy descriptions for Lord Sugar, who has also built up a reputation for transferring his no-nonsense approach in the boardroom to social media.
Nothing epitomised that more on Saturday night than when, fresh from watching The X Factor, he unleashed this zinger towards Paris Hilton.
hello again Ms Hilton. I never did get an answer as to what it is you actually do.. Please advise . https://t.co/eBNIRT1REs— Lord Sugar (@Lord_Sugar) December 10, 2016
Earlier The Apprentice star had lent his commentary to the ITV singing show.
Hah. Hah many a true word ....... https://t.co/KFvIlyjQem— Lord Sugar (@Lord_Sugar) December 10, 2016
Keep doing your thing Lord Sugar.