Actress Elizabeth Hurley is to open her first beachwear store today.
She is due to meet customers at the beach hut in Bicester Village, Oxfordshire, which stocks her own swimwear line.
Ms Hurley, who lives nearby in Gloucestershire, said: “My friends and I are huge fans of Bicester Village and I am thrilled to be opening my first worldwide boutique here.
“I hope my beach hut will be a huge success and be the first of many others.
“I’m looking forward to the launch day and being able to meet the customers and help them choose the perfect beachwear.
“Fingers crossed I’ll be able to work the till.”
The Elizabeth Hurley Beach Boutique will also sell Philip Treacy sun hats and Cutler & Gross sunglasses.