Myleene Klass cuddled babies who helped her launch her new clothing range for Mothercare today.
Klass, 30, an in-demand working mother, has a one-year-old daughter named Ava.
Her clothing range, Baby K, offers a “sumptuous” range of babywear and accessories for newborns up to three years old.
Presenter, model and musician Klass, who was propelled to fame with reality television band Hear’Say, said: “I am so excited about my Baby K range.
“As a new mum I have used my first hand experience, with other mums in mind, to help design a stunning variety of products.”
For newborns, Baby K’s colour palette is primarily black and grey, softened with whites.
As well as day-to-day wear Baby K also offers gift ideas including tights, blankets, socks and hats.
Also in the collection are casual jeans and star print tops for boys and black denim skirts, stripy tights and retro star t-shirts for girls.
Klass’s range includes a sparkling silver party dress and a “leatherette” jacket.
Mothercare said the partnership with Klass was a new and previously unchartered territory for the company.