A London hotel, famed as the last known address of Jimi Hendrix, will open up a shrine to the guitar guru today to mark the 40th anniversary of his death.
The Cumberland Hotel - off London's Park Lane - has revamped a room favoured by the star to pay homage to Hendrix, and allow fans to stay the night.
Hendrix was a regular guest at the property during the 1960s and he conducted what was to be his last ever interview, with music journalist Keith Altham, in one of the hotel's fifth-floor suites just days before his untimely death in 1970.
To mark today's 40th anniversary of Hendrix's death, the hotel, operated by the Guoman group, has created a Hendrix-inspired suite.
Along with psychedelic stylised patterns, the room features an original 60s printed panel by Mariji Isola, along with a wall of framed originals of NME covers from the 1960s featuring the rock legend.
The centrepiece of the room is a flaming three-metre Hendrix mural by graphic designer Andie Airfix, who has worked for Sir Paul McCartney.
Hotel bosses are donating £10 from the cost of each night's stay in the room to The Hendrix Foundation, an organisation helping deprived children to learn to play instruments.